Digital Publications and Toolkits

Many residents and their loved ones have big questions about senior living: Will I be safe in this community? Will I be listened to? Will what’s important to me be understood? Communities and caregivers want to respond with a strong “yes” to every resident. But it takes some education and effort to ensure all residents have a high quality of life. Person-centered care approaches are one way to reach this goal. Hear from leaders at communities that have been successful in understanding different family dynamics and making families, LGBTQ seniors, couples, and all residents truly feel at home.

As the demographics of the future senior living consumer evolves, so goes the industry it serves. According to the NIC-funded “The Forgotten Middle: Middle-Market Seniors Housing Study,” by 2029, 54% of the 14.4 million middle-income older adults in the United States will lack the financial resources to pay for senior living at today’s average market rates. Hear from senior living providers who are working to crack the code on serving the middle market – now – and their strategies for success.

This final webinar in the 2020 Growth Strategies Series will present an overview of the state of the senior living private equity market in light of COVID-19 and the global economic slowdown, and highlight new companies who have joined the seniors housing capital partner landscape this year. We’ll also hear an owner/operator perspective on how to partner effectively with private equity. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Argentum’s third annual report on the impact of workforce, food, and utilities trends is designed to help providers and industry partners better plan how to manage senior living’s three biggest cost drivers. This webinar dives into the data behind the report and what it means for you and your business NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

“Resilience” is defined as the ability to withstand adversity and bounce back from difficult life events. As senior living leaders, it is our responsibility to cultivate resilience for our organization, our workforce, our residents, and their families. Join us for a panel discussion with senior living leaders who have maintained their culture of resilience throughout the pandemic. Attendees will learn: - The characteristics of a resilient organization and how these have been demonstrated by these operators - Lessons learned by these leaders as they sought to cultivate a resilience culture - What’s next in the minds of these leaders as the industry emerges from the global pandemic

The pandemic has created a crisis in confidence on the part of adult children making long-term care decisions for their parents. Additionally, this past year has demonstrated how difficult it has been to differentiate Senior Living from nursing homes in the eyes of the public, the media, and regulatory agencies. How we lead now will determine if we emerge from this crisis as a stronger industry, with our reputations restored. This webinar will feature a crisis communications expert who will engage industry leaders in a thoughtful discussion of the path forward. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

The last year taught those of us in senior living a great deal—but one of the most important was discovering new truths in our mission and purpose. What kept us going—and what will fuel our efforts into what looks like a challenging future in the workforce? This panel frankly discusses the “why” of leadership in the unique environment of senior living. Those who have lived it look at the foundational principles of leadership, what emerged as important in the crisis, and what it means to take care of oneself and others. Speakers: Rob McMonagle, Interim Vice President, Human Resources, Asbury Communities, Inc. Nick Patel, President, ThriveWell Tech

Mentorship and sponsorship are powerful tools in an organization—they can attract talent, improve retention, and grow future leaders. What do you need to get started? Learn best practices on launching mentoring and sponsorship programs; the difference between formal and informal mentoring; cultivating enthusiasm and participation; and measuring success—from leaders who have been there and made it work.

Improvement in occupancy during the time of greatest challenge in senior living: It can be done. Hear from operators who managed their marketing and promotion, digital platforms, and tracking to create conversions over the past year. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Success stories and increases in occupancy happen more often than we might think, even in this environment. Hear the stories from those who saw occupancy and satisfaction grow through attention to factors including business models, marketing, clinical improvement, communication, culture, and more. Speakers Julie Podewitz, Founder & CEO, Grow Your Occupancy Stephanie Signore, Executive VP of Sales, Marketing & Communications, HDG Julie Flaig Smith, Corporate Director of Sales, Ebenezer