Digital Publications and Toolkits

Working under the direction of Argentum’s COVID Advisory Council, the Infection Prevention and Control Work Group has developed guidance for infection prevention and control (IPC) specifically for assisted living communities. This webinar is designed to provide a high-level overview of this guidance to help communities assess readiness for various infectious diseases and emerging pathogens and strengthen operations where appropriate. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Argentum’s fourth annual report on the impact of workforce, food, and utilities trends is designed to help providers and industry partners better plan how to manage senior living’s three biggest cost drivers. Thank you to our sponsors Gordon Food Service and PharMerica for their support of the 2021 Forecast Report. Attendees will hear: - Key economic indicators derived from U.S. federal government sources and projections and analysis through proprietary models U.S., state, and regional economic indicators - Expert analysis in the areas of labor, food, and utilities costs on what the data means for your company - Results from a voluntary survey of Certified Directors of Assisted Living who revealed their perspectives, outlook, and concerns NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Whether you’re a veteran sales professional, a data wizard, or new to marketing, the world of digital marketing moves so quickly that developing an overall strategy can be daunting. This webinar is designed to get you ahead, with a foundation you can expand on as you implement your plans and start logging results. You’ll learn approaches that you can tailor to the needs of your community, provider, and region. We’ll cover the basic building blocks of digital marketing: - Setting priorities and using the right channels—digital, social, and more - Optimizing your content: best practices now for greater efficiency and effectiveness - Harnessing organic traffic: How to get it and harness it to drive conversion Speakers: - Jodie Roberts, Director of Marketing, Senior Services of America, LLC - Michelle Shinn, Corporate Director of Marketing, MBK Senior Living - Christy Van Der Westhuizen, VP of Sales and Marketing, MBK Senior Living

In the United States, four of the costliest years on record from a property loss standpoint have occurred in the last five years. No area of the country is immune to natural disasters. Yet, area wide events account for only 20% of all property losses annually. This webinar will help you: 1. Define disasters and emergencies so you know what to prepare for. 2. Identify the major considerations that are needed to be fully prepared. 3. Discuss lessons learned over the past two decades in disaster recovery. 4. Address how to prepare for the unexpected.

Telehealth is shaping up to be a senior living system whereby providers offer telehealth services within communities by either contracting with a health system or a telehealth vendor – or by developing their own telehealth platform. This webinar will provide you with an overview of this delivery system, how seniors are adapting to this new system, and introduce you to resources you will need to consult if you are planning to implement a Medicare Advantage reimbursement model for your telehealth services. Webinar sponsored by Medline.

With workforce shortages continuing, the key to amplifying your strengths and filling in your gaps may be found in partnership. Owner/operators who achieved measurable results in retention share how they choose, stand up, and work with private and public sector partnership programs. Attendees will hear: - Recommendations on resources related to dealing with workplace stress - Ways to accelerate DE&I initiatives without reinventing the wheel - Unusual benefits that have made a direct impact on retaining staff NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Apprenticeship is a game-changing new solution to the perennial problem of turnover in our workforce of caregivers, dining staff, and more. Argentum’s Apprenticeship for Caregivers will offer a career path for caregivers to advance, and is a proven way to keep and grow our high performers. From this webinar, learn what apprenticeship is; how to join Argentum’s exciting new model; costs and benefits, as well as state and local resources you may be able to tap. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

As the demographics of the future senior living consumer evolves, so goes the industry it serves. According to the NIC-funded “The Forgotten Middle: Middle-Market Seniors Housing Study,” by 2029, 54% of the 14.4 million middle-income older adults in the United States will lack the financial resources to pay for senior living at today’s average market rates. Hear from senior living providers who are working to crack the code on serving the middle market – now – and their strategies for success.

This final webinar in the 2020 Growth Strategies Series will present an overview of the state of the senior living private equity market in light of COVID-19 and the global economic slowdown, and highlight new companies who have joined the seniors housing capital partner landscape this year. We’ll also hear an owner/operator perspective on how to partner effectively with private equity. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Argentum’s third annual report on the impact of workforce, food, and utilities trends is designed to help providers and industry partners better plan how to manage senior living’s three biggest cost drivers. This webinar dives into the data behind the report and what it means for you and your business NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.