Digital Publications and Toolkits

The Argentum public policy team has created this tool kit for you and your team to use as a guide as you engage in efforts across the government spectrum. This tool kit will explore the importance of grassroots advocacy and provide you with the tools needed to effectively communicate with your lawmakers. Together, we can make a difference on Capitol Hill and in statehouses across the country.

Publication Date: June 2014 Compliance and legal experts offer insights on the current state and history of HIPAA, and discuss who needs to comply in assisted living.

Publication Date: June 2014 An in-depth look at new data on senior living communities and how senior living staff can help curb financial abuse among older Americans.

The pandemic has created a crisis in confidence on the part of adult children making long-term care decisions for their parents. Additionally, this past year has demonstrated how difficult it has been to differentiate Senior Living from nursing homes in the eyes of the public, the media, and regulatory agencies. How we lead now will determine if we emerge from this crisis as a stronger industry, with our reputations restored. This webinar will feature a crisis communications expert who will engage industry leaders in a thoughtful discussion of the path forward. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Working under the direction of Argentum’s COVID Advisory Council, the Infection Prevention and Control Work Group has developed guidance for infection prevention and control (IPC) specifically for assisted living communities. This webinar is designed to provide a high-level overview of this guidance to help communities assess readiness for various infectious diseases and emerging pathogens and strengthen operations where appropriate. NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Argentum’s fourth annual report on the impact of workforce, food, and utilities trends is designed to help providers and industry partners better plan how to manage senior living’s three biggest cost drivers. Thank you to our sponsors Gordon Food Service and PharMerica for their support of the 2021 Forecast Report. Attendees will hear: - Key economic indicators derived from U.S. federal government sources and projections and analysis through proprietary models U.S., state, and regional economic indicators - Expert analysis in the areas of labor, food, and utilities costs on what the data means for your company - Results from a voluntary survey of Certified Directors of Assisted Living who revealed their perspectives, outlook, and concerns NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Whether you’re a veteran sales professional, a data wizard, or new to marketing, the world of digital marketing moves so quickly that developing an overall strategy can be daunting. This webinar is designed to get you ahead, with a foundation you can expand on as you implement your plans and start logging results. You’ll learn approaches that you can tailor to the needs of your community, provider, and region. We’ll cover the basic building blocks of digital marketing: - Setting priorities and using the right channels—digital, social, and more - Optimizing your content: best practices now for greater efficiency and effectiveness - Harnessing organic traffic: How to get it and harness it to drive conversion Speakers: - Jodie Roberts, Director of Marketing, Senior Services of America, LLC - Michelle Shinn, Corporate Director of Marketing, MBK Senior Living - Christy Van Der Westhuizen, VP of Sales and Marketing, MBK Senior Living

Decisions should be based on data. But often, we’re not using the data as effectively as we could. Without understanding the reasoning and rationale behind a KPI, you can struggle to use this information to effectively coach your sales teams. Learning to understand, develop, and talk about KPIs can impact coaching success and improve sales results. Key takeaways: • There is no good or bad KPIs—there are only opportunities for improvement, just an opportunity for improvement • KPIs should be built to measure what matters to you • Coaching tactics based on KPIs keep teams focused on sales, not on numbers Speakers: - Brandon Christiansen, Marketing Strategist and Certified Sales Scientist, Primrose Retirement Communities - Jessi Weldon, MBA, Director of Sales & Marketing, Primrose Retirement Communities

In the United States, four of the costliest years on record from a property loss standpoint have occurred in the last five years. No area of the country is immune to natural disasters. Yet, area wide events account for only 20% of all property losses annually. This webinar will help you: 1. Define disasters and emergencies so you know what to prepare for. 2. Identify the major considerations that are needed to be fully prepared. 3. Discuss lessons learned over the past two decades in disaster recovery. 4. Address how to prepare for the unexpected.

Telehealth is shaping up to be a senior living system whereby providers offer telehealth services within communities by either contracting with a health system or a telehealth vendor – or by developing their own telehealth platform. This webinar will provide you with an overview of this delivery system, how seniors are adapting to this new system, and introduce you to resources you will need to consult if you are planning to implement a Medicare Advantage reimbursement model for your telehealth services. Webinar sponsored by Medline.