Digital Publications and Toolkits

Argentum offers its members a wide variety of publications and resources.  If your company is a member, log-in or create an account
To become a member and gain access these valuable resources visit argentum.org/membership

2021 Design Report
2021 Design Report

Packed with photos and information on design trends for communities of all sizes and locations, the 2021 Design Report features the annual Argentum Senior Living by Design Awards honorees and nominees. It’s an inside look at how architects, design firms, and senior living providers innovate to create beautiful and comfortable homes that offer choice and independence for older adults.

Member Webinar: Provider Relief Fund Phase 4
Member Webinar: Provider Relief Fund Phase 4

On September 10, HHS announced the release of $25.5 billion in provider relief, including $17 billion specifically for Phase 4 from the Provider Relief Fund (PRF). On Wednesday, September 29 at 3:00 pm ET, Argentum will be hosting a webinar to review the requirements of this latest round of relief. Presented by Tom Barker and Alexander Somodevilla from Argentum’s outside counsel, Foley Hoag LLP, this session will review the Phase 4 general distributions, relief for providers serving rural areas, the methodology and reconsideration process for Phase 3 payments, changes to the reporting requirements, and the recently updated frequently asked questions. The application to apply for relief will open on September 29 and will remain open for 4 weeks. Argentum strongly encourages all providers to have their application ready to be submitted as soon as the portal opens. Funds are expected to be disbursed in mid-December, with payment amounts determined after application data has been analyzed.

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Webinar:  Occupancy & Profitability Series: Digital Marketing Primer
Webinar: Occupancy & Profitability Series: Digital Marketing Primer

Whether you’re a veteran sales professional, a data wizard, or new to marketing, the world of digital marketing moves so quickly that developing an overall strategy can be daunting. This webinar is designed to get you ahead, with a foundation you can expand on as you implement your plans and start logging results. You’ll learn approaches that you can tailor to the needs of your community, provider, and region. We’ll cover the basic building blocks of digital marketing: - Setting priorities and using the right channels—digital, social, and more - Optimizing your content: best practices now for greater efficiency and effectiveness - Harnessing organic traffic: How to get it and harness it to drive conversion Speakers: - Jodie Roberts, Director of Marketing, Senior Services of America, LLC - Michelle Shinn, Corporate Director of Marketing, MBK Senior Living - Christy Van Der Westhuizen, VP of Sales and Marketing, MBK Senior Living

Webinar:  Quality Improvement Series: How to Address and Prepare for Natural Disasters
Webinar: Quality Improvement Series: How to Address and Prepare for Natural Disasters

In the United States, four of the costliest years on record from a property loss standpoint have occurred in the last five years. No area of the country is immune to natural disasters. Yet, area wide events account for only 20% of all property losses annually. This webinar will help you: 1. Define disasters and emergencies so you know what to prepare for. 2. Identify the major considerations that are needed to be fully prepared. 3. Discuss lessons learned over the past two decades in disaster recovery. 4. Address how to prepare for the unexpected.

Member Webinar: OSHA Emergency Temporary Standard (ETS) Update
Member Webinar: OSHA Emergency Temporary Standard (ETS) Update

With new rules and mandates for COVID vaccinations coming out this fall/winter, senior care operators are trying to determine what they need to do to be in compliance as well as what is the best approach for their employees and communities. This session will present information about the new OSHA Emergency Temporary Standard (ETS) and the CMS rule for mandatory employee COVID vaccination along with discussion about the current OSHA ETS that is slated to expire on December 2021. The panelists include operations, clinical, and legal experts who will address implementation strategies in order to be in compliance.

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Workforce Development Series: Employee Retention Credit and What You Should Be Doing to Access it
Workforce Development Series: Employee Retention Credit and What You Should Be Doing to Access it

Extended until December 31, 2021, the ERC allows businesses impacted by COVID-19 to receive a Federal payroll tax credit in the form of a cash refund or a deduction and is worth up to $33,000 per employee. This segment will share the latest information surrounding the ERC and how members can take advantage of this program. • Learn why momentum is building for companies to take the ERC right now with Delta variant and supply shortages increasing. • Please note, the ERC is different than the PPP (Paycheck Protection Program). If you participated in PPP, you are still eligible for the ERC. Speakers: - Doug Hartshorne, Tax Incentive Consultant, Synergi Partners - Evan M Migdail, Senior Partner, DLA Piper LLP US - Jeff Walker, Senior Vice President of Sales, Synergi Partners

2022 Forecast Report
2022 Forecast Report

Wages up, food prices up, utilities up: The 2022 outlook for the three biggest cost drivers in senior living can be daunting. But Argentum’s 2022 Forecast Report provides the perspective and data needed to find and grasp the opportunities of the year ahead: The bright spots, historical comparisons, details on regional economic variations, and the scenario in related industries. Plus: Industry leaders share insights on ways to advance in a competitive hiring market and inflationary environment through retention, engagement, and strategic planning for costs. Sponsored by Gordon Food Service

Members Only

Argentum Quarterly Issue 4 2021
Argentum Quarterly Issue 4 2021

DEI: AN ESSENTIAL TO STRATEGY Insights on Making Diversity, Equity, and Inclusion Central to Senior Living True diversity, equity, and inclusion means more than holding a training session or two—it needs to be part of a company’s strategy to succeed. Leaders from provider, industry, and human resources sectors who have intentionally made DEI part of the company culture and DNA tell their stories, present their research, and outline the steps, pitfalls, and rewards. When DEI is meaningful, intentional, and strategic, it returns invaluable benefits in positioning and perception—and highly tangible ones in recruitment and retention. Sponsored by Arena

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Webinar:  Workforce Development Series: Igniting Your DE&I Journey
Webinar: Workforce Development Series: Igniting Your DE&I Journey

Over the last year, many organizations have made new or renewed commitments to diversity, equity, and inclusion. Whether your organization has just begun a journey or wants to ignite a renewed commitment, the question remains – where do you start? Join this interactive panel to hear about the latest research, spark actionable ideas, and learn about resources and tools to support your organization’s DE&I strategy. During this panel discussion, you will: - Learn about the importance and value of building a diverse, equitable, and inclusive workplace - Learn about the importance of leveraging data to build your DE&I strategy by first examining industry trends to help HR executives examine their own culture, practices, policies, and opportunities to build an intentional DE&I strategy - Learn about best DE&I practices from top Fortune 100 companies along with healthcare and hospitality sectors - Learn about critical elements of a DE&I plan - Learn about organizations, resources, and tools to get you started on your DE&I strategy journey Speakers: - Judy Whitcomb, SVP, Organizational Strategy and Effectiveness, Vi Living (Moderator) - Pamay Bassey, Chief Learning and Diversity Officer, Kraft Heinz - Bob Lockett, Chief Diversity and Talent Officer, ADP - Akerah Mackey, Diversity, Equity & Inclusion Specialist, Vi Senior Living - Sheena Singh, Senior Vice-President, Healthcare Practice, Aon NOTE: Upon purchase you will receive an email with a link to access the webinar. You will be asked to enter your name and email address to proceed.

Webinar: Leadership Development Series: Why I Lead
Webinar: Leadership Development Series: Why I Lead

The last year taught those of us in senior living a great deal—but one of the most important was discovering new truths in our mission and purpose. What kept us going—and what will fuel our efforts into what looks like a challenging future in the workforce? This panel frankly discusses the “why” of leadership in the unique environment of senior living. Those who have lived it look at the foundational principles of leadership, what emerged as important in the crisis, and what it means to take care of oneself and others. Speakers: Rob McMonagle, Interim Vice President, Human Resources, Asbury Communities, Inc. Nick Patel, President, ThriveWell Tech

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