Webinar:  Occupancy & Profitability Series: Digital Marketing Primer image

Webinar: Occupancy & Profitability Series: Digital Marketing Primer

Whether you’re a veteran sales professional, a data wizard, or new to marketing, the world of digital marketing moves so quickly that developing an overall strategy can be daunting. This webinar is designed to get you ahead, with a foundation you can expand on as you implement your plans and start logging results. You’ll learn approaches that you can tailor to the needs of your community, provider, and region. We’ll cover the basic building blocks of digital marketing: - Setting priorities and using the right channels—digital, social, and more - Optimizing your content: best practices now for greater efficiency and effectiveness - Harnessing organic traffic: How to get it and harness it to drive conversion Speakers: - Jodie Roberts, Director of Marketing, Senior Services of America, LLC - Michelle Shinn, Corporate Director of Marketing, MBK Senior Living - Christy Van Der Westhuizen, VP of Sales and Marketing, MBK Senior Living

Non-Member Price: $95.00

Discounted Member Price: $0.00

Your Price: $95.00