Webinars on Demand - Growth Strategies Series: Middle Market Success Stories image

Webinars on Demand - Growth Strategies Series: Middle Market Success Stories

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As the demographics of the future senior living consumer evolves, so goes the industry it serves. According to the NIC-funded “The Forgotten Middle: Middle-Market Seniors Housing Study,” by 2029, 54% of the 14.4 million middle-income older adults in the United States will lack the financial resources to pay for senior living at today’s average market rates. Hear from senior living providers who are working to crack the code on serving the middle market – now – and their strategies for success.