Decisions should be based on data. But often, we’re not using the data as effectively as we could. Without understanding the reasoning and rationale behind a KPI, you can struggle to use this information to effectively coach your sales teams. Learning to understand, develop, and talk about KPIs can impact coaching success and improve sales results. Key takeaways: • There is no good or bad KPIs—there are only opportunities for improvement, just an opportunity for improvement • KPIs should be built to measure what matters to you • Coaching tactics based on KPIs keep teams focused on sales, not on numbers Speakers: - Brandon Christiansen, Marketing Strategist and Certified Sales Scientist, Primrose Retirement Communities - Jessi Weldon, MBA, Director of Sales & Marketing, Primrose Retirement Communities